Air Greenland is a part of Greenlandic life. Connecting inhabitants and visitors alike to 23 remote and breathtaking locations, Air Greenland deserves a brand that speaks to its integral role and the opportunities for adventure it provides.
A successful rebrand of Air Greenland respects the utilitarian nature of the airline whilst educating and persuading audiences of the unique qualities that make Greenland a destination.
The Greenland Dog Mark represents the utilitarian and necessary nature of Air Greenland while referencing an aspect of life and culture that sets Greenland apart from other Arctic locations. The dog is characterized by forms reminiscent of mountain peaks and is positioned leaping forward energetically.
I'm Kate, a multidisciplinary graphic designer and creative coder based in Portland, Oregon. I combine strong attention to detail with a passion for typography and clean design to provide thoughtful print and digital experiences. Want to work together? Let's chat.